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The SA Code of Marketing Ethics for Veterinary Pharmaceuticals aims at promoting and applying marketing practices that are accurate, unambiguous, factual and fair.

Furthermore, the objective of this code is to ensure that the marketing of veterinary pharmaceuticals to veterinary and allied professionals and the general public is carried out in a responsible, ethical and professional manner, based on practical and scientifically validated information. It also aims to ensure that marketing activities encourage the rational use of veterinary medicines by veterinary and allied professionals and the general public.

The South African Code of Marketing Ethics for Veterinary Pharmaceuticals
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